Chronolytics uses high-resolution data to create consumer insights and shows which trends influence purchasing behavior in the luxury watch market.
This market data is being generated by real watch consumers and will give you spot-on information on (for example) trends and search rankings. Chronolytics refrains from using data from search engines like Google, as we believe this data is not reliable and factual enough to give you an insight into the market interest and demand of watch consumers.
With over 90.000 watches for sale every day and 3 million unique visitors per month from all over the world, we know exactly what they are looking for, in which price ranges they are searching, which brands and models they are comparing and where they're located in the world. Also, with hundreds of watch dealers offering their goods, we know exactly what kind of discounts are given on new watches (grey market) and what prices are being asked for pre-owned and vintage watches (and how they compare to previous years).
Chronolytics is using the latest technology in business intelligence to process these large amounts of data and create a logical and reliable data model for our reports.
By using our Chronolytics reports, you will be on top of how your brand and products are being perceived in the market and better yet, you will have a perfect insight in how your competion is doing in the luxury watch market. This will enable you to act accordingly and effectuate your marketing process. Our data will also enable you to measure the effect of your marketing campaigns, per country or - if you want - global.
Our reports are easy to interpret and understand which makes them also easy to share with others during business meetings or to use for your own management information reporting. Understandable charts, diagrams and other illustrations are being used to give you as much information as possible about the demand for luxury watches.
We currently have two types of reports, the Chronolytics Quarterly and Chronolytics Individual. Below you will find an overview of these products.