Baselworld is around the corner, based on last year’s figures, there will be more than 100,000 visitors from over 100 countries. There will be more than 1800 exhibitors from 45 countries and more than 3000 journalists from 70 countries.
As you probably know, last year’s Baselworld has been held very early in March and this year’s exhibition takes place from the 24th of April to the 2nd of May. This was done to be able to start and finish the re-design of world’s biggest watch exhibition.
Besides journalists, people from the industry itself and retailers, the +100,000 visitors also consist of a fair share of consumers. Mostly watch enthusiasts who are willing to spend a one-day visit (by plane) and 60 CHF to get access to the latest timepieces. Well, partly access. Most watch brands have everything securely tucked away behind glass and in displays. Tip to the brands: Give these enthusiasts some credit and invite them to come in to your booth! It will definitely bring you a lot of loyalty from them.
People are eager to learn about the new collections and watch models. During Baselworld, the watch blogs and forums receive more visitors than ever and have a clear advantage over the good ol’ printed press. Consumers love to read about their favourite brands and watches, learn about new brands and start creating or updating their wish lists.
Although some novelties already have been announced, we are looking forward to see them in the flesh and how people will respond to them. Chronolytics is looking forward to measure the watch consumer’s interest in these new timepieces for you. Drop us a line if you want to get in touch with us.